According to Philip Kotler "A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time place and possession gaps that separate goods and services from those who need or want them." Member of the marketing channel perform a number of key functions:

• They gather information about potential and current customer, competitors, and actors and forces in the marketing environment.

• They develop and disseminate persuasive communications to stimulate purchasing.

• They reach agreement on price and other terms so that transfer of ownership or possession can be affected.

• They place orders with manufacturers.

• They acquire the funds to finance inventories at different levels in the marketing channel.

• They assume risk connected with carrying out channel work.

• They provide for the successive storage and movement of physical products.

• They provide for buyers payment of their bills through banks and other financial institutions.

• They oversee actual transfer of ownership from one organizations or person to another

This means in clear text that it involves all the transactions that happen between the parties, all from the supplier on the ‘bottom' and the customer at the ‘top'.

As we all can to manage the MC is a very complex task involving five different flows: Physical flow, Title flow, payment flow, Information flow and promotion flow. In today's world we have multinational corporations who handle these tasks internally in one big system and then we have a small firms that try to communicate with each other as good as they can but have no chance to really compete with the big players. That is where our eMC system and its engineering come in. By using our WorkACE™ as a platform we can establish a network of corporations working under one brand (e.g. Coolex®) and perform all the functions the multinational corporations do without the huge costs involved. This makes is possible for small organizations to act as big.

With an electronic Marketing Channel system an installation company can buy his products from anybody in the same network without limitations. This means that if he has the money to finance a larger shipsment from a manufacturer then he places a private order with direct factory deliver to his premises. If he does not have the needed funds or he can achieve greater cost saving by ordering bigger quantities then he can start a join venture project with another reseller near him and together make the order. They can also work together with a wholesaler or even start their joint whole selling business. New products can be developed the same way or licenses acquired from manufacturers residing on the other side of the planet who either are or are not members of the eMC network.

By connecting smaller private companies through an eMC to each other the following things will happen:

• Each of the individual companies will be more attractive to the customers because they belong to a national or international network of hundreds of similar suppliers and resellers.

• The cost of the products will be much lower and the margins higher for the network members.

• New members can join and old ones can resign easily from the network. This means that there are no physical limitations on the growth of the network.

• Special stakeholders like customers, suppliers, service providers and third party companies, can easily be given access to some or all the network members and their projects.

• Suppliers prices can be negotiated in groups instead of as individual (small) clients

• Innovations and ideas can be shared fast and further developed by a large group of people. Also R&D costs can be shared and productive ideas will benefit the participants. Today's many small firma sit on these ideas but they never materialize because of lack of time and money.

• Marketing and promotion ideas and costs can and will be shared. Local or regional projects are easy to start and finish with limiting access to only certain members. Costs will be shared among the ones who benefit. Previous ideas can be either sold or leased to other groups in the network .e.g. overseas.

Coolex® is an example of such networks. Any organization who wants to build or transfer his old CM systems into out modern model is a potential client for our eMCE Division.